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United Way Northumberland is inching closer to its $800,000 annual fundraising campaign goal but still needs the community’s help to cross the finish line by the end of March.
A staple in the community since 1969, outside of government, the organization continues to serve as the largest funder of social service programs in the area.
Through its fundraising efforts, United Way tackles poverty and food insecurity, invests in kids and other initiatives aimed at helping build stronger communities, as just a few examples.
Recognizing need in these areas has only exacerbated countywide in recent years – and is expected to continue to rise – executive director Alicia Vandine tells us Northumberland stepped up in a major way over the holidays.
“We’re really excited.”
Heading into the holidays and final weeks of 2025, the campaign tally sat at about $585,000 raised.
This means over the holidays, residents, businesses, staff leading workplace campaigns, long-time supporters and more didn’t hesitate to give – to the tune of more than $100,000.
Vandine says the momentum that has been building around the campaign has been heartwarming.
“We’re so happy and so thankful to our donors – they come through for us every year. You know, we are seeing people (who) are giving for the first time, too, which is amazing.”
But she also knows there’s more to do, and a major gap still to close.
In terms of the impacts of these annual campaigns, they’re far-reaching.
As an example, this year, putting a dent in food insecurity became a major focus as affordability pressures intensify amid soaring living costs, which are driving needs to all-time highs.
“I’m really proud of our organization really listening and hearing that there was a challenge with food insecurity here in Northumberland County.”
Through increased Northumberland Eats investments, this also translated to additional help for food hubs/community food providers and programs, like Supper’s Ready in Brighton, as just one example – or the Salvation Army and its mobile kitchen in Cobourg, as another example.
Across the board, Vandine notes area partners are saying they’re seeing increased demand, including more seniors and first-time users looking for help.
As another example, help under school nutrition programs is just one other focus area.
In terms of what’s next, Vandine notes United Way has a strategic planning session coming up on Jan. 21. Hosted at the Columbus Community Centre in Cobourg, the session will run 9 a.m. to 12:30 p.m., where the community will be asked to help shape priorities for the coming year.
However, Vandine anticipates tackling food insecurity will remain a strong focus in the new year – and that’s not all.
“Housing and affordability are something that we’ve really been thinking a lot about.”
If you’re looking to get involved with the organization or donate, more information is accessible online or by contacting United Way Northumberland directly.
(Written by: Sarah Hyatt)
