A new Rentals.ca survey shows that affordability is a major challenge for Canadian renters, particularly young adults.
The Summer 2025 Renter Preference Survey, which included over 500 participants nationwide, found that 34 per cent of renters spend more than half of their after-tax income on housing.
Among renters aged 18 to 24, nearly half fall into this high-spend category, despite typically having the lowest budgets. Only 22 per cent of Canadians spend 30 per cent or less on rent, a common affordability benchmark.
Despite financial constraints, renters still value lifestyle-focused features. In-unit laundry was the most desired amenity, with 57 per cent prioritizing it, followed by air conditioning, parking, and private outdoor space. Pet-friendly policies also ranked highly for many renters. High costs are prompting relocation considerations, with 57 per cent of those paying over half their income thinking about moving to a different city. Most are still searching for units under $1,499 per month.
Move-in incentives like free rent or utility discounts appeal mainly to renters aged 25 to 54, while younger and older groups prioritize other factors. The survey highlights a growing tension between affordability and lifestyle expectations, showing that while renters are committed to quality living spaces, high costs continue to limit their options and influence relocation decisions.
(Written by: Joseph Goden)
