Brighton’s had some big wins with its recent shop local campaigns.
Over the course of the last year, in the wake of tariff and trade tensions and a worsening affordability crisis, the Municipality of Brighton’s economic development team and the DBIA have teamed up for several campaigns to spur spending and supporting local businesses.
For its first-ever “ShopPIN Local” initiative during the holiday season, more than $35,000 was tracked in local spending over the course of a week, Brighton’s economic development advisory committee has now heard.
About 25 businesses participated in the campaign, which created 1,000 limited edition Brighton “Shop Local” pins in two designs that stores had up for grabs when people spent $35 or more at area stores.
This followed the immensely popular “Love Local” campaign, which had about a $62,000 local spinoff over a 10-day period, Ben Hagerman, manager of economic development and communications, previously told MBC.
There was also the first-ever Holiday Eats and Treats dine local campaign that ran over the holidays and into early January. While this was a smaller campaign, it still translated to $800 being invested back into the local community.
Meanwhile, another “Big Clic” campaign in partnership with the DBIA helped generate a lot of online traffic and 376 new downtown visitors, according to the municipality.
(Written by: Sarah Hyatt)
